If you’re in the foodservice industry, you’re likely aware of the multitude of variables that can impact your restaurant’s success. Competition, menu composition, food trends, customer experience, quality of service, labor costs, and food production—just to name a few.
So, how do you run a successful restaurant in the midst of so many determining factors? Modern foodservice technology can play a pivotal role. From advancements implemented within your business to online technology that boosts your web presence, there are several technological changes you can utilize to increase sales in your restaurant.
Online Restaurant Technology
Between working on laptops and browsing social media on our time off, it’s undeniable that technology plays a huge role in our daily lives. Creating a mobile-friendly website is no longer an option—it’s a necessity. Most consumers search the internet before deciding where to eat, giving you the perfect opportunity to catch their attention. Run promotions and ads, keep your online menu updated, and use your social media or website to announce events and sales in real time.
Online-order technology is another way to increase your restaurant sales. Whether you add delivery service to your business model or hire a third-party company to deliver for you, delivery is an aspect of the foodservice industry that consistently continues to grow in popularity. Take advantage of the trend, and boost your sales by providing your customers increased convenience.
If you’re serious about using technology to increase your restaurant’s sales, consider investing in a restaurant app to make dining even easier and more efficient. Customers can order ahead or for pickup, reserve a table, check wait times, and view your menu, all from their phone.
Internal Foodservice Technology
In addition to using technology to boost online sales and encourage in-person diners, you can also implement technological advancements within your restaurant’s storefront. With customized printed receipts, you can advertise loyalty programs and customer survey rewards. While not exactly cutting-edge technology, these programs can help you increase your restaurant’s sales by encouraging repeat customers.
Your restaurant’s efficiency also plays a role in your sales and success. You can bolster your restaurant’s organization with foodservice technology, like the DateCodeGenie, which helps keep labeling uniform or the GuestCheck™, which streamlines the ordering process.
Learn more about the products NCCO offers, or contact us to discuss how our technology can help your restaurant increase sales.