In any customer service driven industry, face-to-face interaction has always been the best way to engage customers.
However, with social media, digital marketing, and the continued development of new platforms to communicate through, face-to-face communication is becoming less prevalent than it once was. Customer engagement is an important element in any business that focuses on service. It’s a great way to make customers get involved with your business, and essentially, become your very own team of advertisers. You will create customer loyalty and your brand will grow exponentially.
So how do you accomplish that when it seems that most people prefer to communicate from behind a screen and what does that mean, especially for a customer-driven industry like foodservice? The short answer is, it’s time to get creative with the tools you have at your disposal. Here are a few ways to use your Register Rolls to increase customer engagement:
Every transaction ends with a receipt of some kind so a simple solution, and one that takes something you already use and assigns it double duty, is to use your register tape to deliver a message. Everyone loves a deal so try customized discounts on the back of your receipts. This is a great way to eliminate paper waste as your customers are more likely to save the receipts, and you’ll draw in more repeat business.
Another option is to include a web address on the receipt where customers can go to leave feedback. This will help your customers to feel heard and respected. You’ll also drive web traffic and will be able to gather valuable data on your stores, services, and products through this feedback. You can also include information about your social media accounts to attract the digital and social media savvy customer.
Event promotions are another way to use your Register Rolls to engage customers. By encouraging customers to visit your social media pages and website, you can keep them up-to-date on current events and promotions happening at your restaurant. You can also include information about upcoming events right on the Register Rolls themselves.
Recruiting new employees through targeted messages on receipts is another option for customer engagement. Turn your loyal customers into loyal employees with ‘We’re hiring’ information added to receipts.
You already use Register Rolls and understand the value and quality of the product. Not everyone wants a receipt but you may still have to print one for them. Give them a reason to keep the receipt and use your investment in unconventional and clever ways. Visit our website to learn more about our Register Rolls and the various options we have available.