Story-telling is as old as language itself. Before people could write, we swapped stories to learn and teach language. While things have changed since humanity first told some of its earliest stores, we generally still gravitate toward a great story.
That’s the foundation and key to successful brand awareness: your brand needs to tell a story. Your customer base needs to care about and feel attracted to what sets your business apart from the competition.
The importance of your company brand
No matter the quality of your products and services, your business isn’t likely to get very far if it doesn’t have a brand.
Your brand combines your company name, logo, offerings, and content into an experience for your customers. It represents the aspect of businesses that consumers come to trust.
Once you’ve established your brand story, you can use that brand to draw in more customers. The challenge then becomes drudging up ways to create and gain brand awareness.
Boosting brand awareness
A great way to impact your customers’ experience is with custom printing. Custom-printed products provide an easy, cost-effective way to extend your brand across your restaurant. Your POS tape offers one of the best (and most visible) places to tell your brand story.
In the past, a point-of-sale (POS) receipt was used as proof of purchase. Many POS terminals, printers, credit card terminals, and cash registers can now print custom messages on every receipt.
This low-cost tool makes it possible to market to your customers every time they purchase from you.
So, what can you print on your POS tape to help promote brand awareness? Here are a few ideas:
- Coupon offers
- Email registration
- Special advertisements
- Special events
- Customer surveys
- Employee recruitment
How to increase brand awareness on POS tape
Don’t be afraid to get creative with your marketing ideas when it comes to POS receipts. You can add fun facts about your company’s story that your customers might not know.
You can also include fun facts or statistics about your industry. The only limits are what you can imagine.
Once you’ve perfected using your POS tape as a marketing and brand awareness tool, consider branching out into other areas of custom print for your business. To create an experience for your customers where everything they touch provides a consistent message, visit our custom print page.