Story-telling is as old as the English language itself. Before people could write, we swapped stories to learn and teach the language. While things have definitely changed since the Middle Ages, human beings in general still gravitate to a great story. That’s the foundation and key to successful brand awareness. Your brand needs to tell a story. Your customer base needs to care about and be attracted to the things that set your business apart from all the rest.
No matter the quality of your products and services, your business isn’t likely to get very far if it doesn’t have a brand. Your brand packages up your company name, logo, offerings, and content into an experience for your audience and customers. It is the aspect of businesses that consumers come to trust, that places businesses ahead of their competitors.
Once you’ve established your brand and it’s effectively telling your story, you can use that brand to draw in more customers. The challenge then becomes drudging up ways to create and gain brand awareness.
A great way to impact your customers’ experience is with custom printing. Custom printed products are an easy, cost-effective way to extend your brand across your entire restaurant. A great place to start, and probably the most visible item to custom print, is your POS tape. In the past, a point-of-sale (POS) receipt was simply used as a proof of purchase. Many POS terminals, POS printers, credit card terminals and cash registers now offer the capability to print custom messages on every receipt. This low cost tool makes it possible for you to market to your customers every time they purchase from you.
Here are a few ideas for promoting and creating brand awareness and company offers:
- Coupon offers
- Email Registration
- Special Advertisements
- Special Events
- Customer Surveys
- Employee Recruitment
Don’t be afraid to get creative with your marketing ideas when it comes to POS receipts. You can add fun facts about your story or brand that your customers might not know about. You can also include various fun facts or statistics about your industry. The only limits are really what you can conceive in your imagination. Once you’ve perfected using your POS tape as a marketing and brand awareness tool, consider branching out into other areas of custom print for your restaurant. Create an experience for your customers where everything they touch provides a consistent message. Learn more about NCCO’s custom print options by visiting our website.