NCCO International It can be tough to stand out from the crowd. Competing for the attention of potential customers already exhausted by the advertisements all around them can seem a daunting task. This is why investing in custom labels for your packaging and products is such a crucial piece of success – especially for small businesses.
Custom labels can help small businesses stand out in a crowded market. With the right label material and dynamic branding, your business can rise above the rest – even with a minimal budget. Here we will discuss exactly how custom labels and strong branding can help small businesses succeed.
Custom Label Trends
Custom labels continue to evolve in both production and application. Current trends include the use of smart labels, which increase transparency and appeal, especially for an increasingly tech-savvy consumer base. Adding QR codes and RFID (radio frequency identification) to labels allows customers to interact with products in real-time.
Sustainable packaging, like the use of recycled paper and biodegradable labels, is continuing to gain traction as well. Letting customers know your business is invested in sustainability shows a level of care for both the environment and the product itself.
In terms of design, many major brands are leaning into a minimalist aesthetic – clean, neat, uncluttered design for their labels, with bold typing to let customers know right away what they are getting, and who they are getting it from.
These are the biggest custom label trends for 2024 (and beyond):
- Smart labels for package tracking
- Sustainability in production and use
- Minimalist design features
- Personalized touches like QR codes and RFID
How Custom Labels Help Small Businesses
Branding has become an increasingly important piece of building a business and custom-branded labels have allowed small and medium-sized businesses to compete with larger corporations with much larger marketing budgets.
Custom labels therefore help small businesses in three key areas:
- Building trust with customers: Custom labels help businesses build trust with consumers by providing clear, accurate information about their products, and allowing the consumer to interact with the product in new and interesting ways.
- Affordability: Most small businesses don’t have the marketing budget to invest in large campaigns utilized by larger corporations. Custom labels are an affordable way to effectively market your unique business and reach potential customers without spending too much or risking it all on a large marketing campaign that doesn’t pan out.
- Unique Branding and Brand Visibility: Eye-catching design can pique the interest of consumers; a sort of “guerilla marketing” tactic that puts smaller companies in front of potential customers on the street while sharing unique features and benefits.
NCCO Offers Custom Print for All Your Small Business Needs
Custom label printing help promote special offers, communicate important information to customers, conduct surveys, and more. Companies can include their logo and other unique design features on grab-and-go items or to-go orders. This helps your business reach more people and expands your brand recognition in a world full of advertisements and brands competing for attention at every turn.
NCCO has been providing small businesses with the tools they need to not only survive but thrive in a competitive environment since 1905.